While browsing through the crowded rows of booths I stumbled upon one company that looked interesting to me. I got to talking to the representative and found it so easy to build a relationship with him because of all I have learned in my Communication classes. He wasn’t surprised to learn that I was a Communication major because I was an excellent communicator. Even though they were strictly looking for Marketing majors, he asked for an interview with me because he thought my communication skills were a force to be reckoned with.

So, again I say, Communications is the best major. I say this because no matter how many internships, co-ops, shadows, or A’s you have on your resume, people want to hire a person. A person that they can relate to and form a relationship with. A person that they know can then form a relationship with their clients.

1. Research your market. The better you know your publics, the easier it is to effectively communicate with them.

2. Make a Twitter account. Technology is your friend, not your foe. Learn to love it, and USE it! It is 2015. If you are not on Twitter, you are completely irrelevant.

3. Fine tune your elevator pitch, not your press release. These days, journalists are too busy to sit down and read every press release that slides across their desk. If you can get their attention in a quick one-minute-long pitch, you make their life that much easier and they will thank you for it.

Now go forth, my PR pros, and do good!