So it has crossed my mind lately that some people have absolutely no idea what public relations is or how important it is to each and every business, brand, or organization of any kind. I am going to make it easy. Here is your publicity crash course in 3 simple steps.

1. Research your market. The better you know your publics, the easier it is to effectively communicate with them.

2. Make a Twitter account. Technology is your friend, not your foe. Learn to love it, and USE it! It is 2015. If you are not on Twitter, you are completely irrelevant.

3. Fine tune your elevator pitch, not your press release. These days, journalists are too busy to sit down and read every press release that slides across their desk. If you can get their attention in a quick one-minute-long pitch, you make their life that much easier and they will thank you for it.

 

Now go forth, my PR pros, and do good!