Up until April or May of this year, I was dead set on becoming an editor — until I learned about SEO, or Search Engine Optimization, for those of you who aren’t familiar with the term. Don’t get me wrong, as a Copy Chief for Collegiate Times and Associate Editor for Philologia Undergraduate Research Journal, I certainly still love editing. What can I say, I’m an English nerd. So what is SEO, you ask? SEO involves working with a website’s content to improve the website’s visibility and ranking in a web search. The goal, essentially, is to attract more viewers to the website. The process of SEO requires Internet marketing to determine what terms or keywords people use in search engines. SEO can require content editing, HTML and other methods of coding, and anything that increases a website’s relevance in a web search.

In addition to SEO, I’m also interested in other aspects of Digital Media and Digital Marketing. This summer, I had the wonderful opportunity of interning for Posh Seven Magazine, a Northern Virginia women’s magazine. As an intern, I was involved in several aspects of the magazine, including web editing, writing content and articles, improving the magazine’s social media presence, contacting advertisers, learning how to write press releases, and, more recently, bringing back the website’s SEO presence. Currently, I am the magazine’s Web Assistant, so my main focus is our web presence; however, I also dabble in other areas of the magazine.

This coming summer I hope to continue working with Posh Seven Magazine and also gain more experience with a new internship. My goal is to get as much experience as I can while I am in college, so that I can begin a career in SEO or Digital Media after graduation.